As Social Media becomes an increasingly integral marketing arm for businesses across the globe, its effectiveness on ‘Generation Y’ is becoming a pressing question for those trying to advertise to this technologically-savvy group. Using research conducted by Colette Lucas, Aaron and Gould have read more »

The last few posts have explained how New Media enable you to create content using various on-line platforms – whether they are journals, photo albums or videos. Now I am going to explain how Social Media allows you to spread your read more »

Lesson 5: Why is Social Media described as ‘New Media’? To answer this question, we have to appreciate the differences between OLD media and NEW media (the category in which Social Media falls into). As I have written before, OLD media broadcasts are one-way read more »

In my last post, I established that Social Media was all about the spread, exchange and sharing of information between people on the internet. Social Media allows people to communicate and participate. The effect of this is connectedness and community. LESSON 4: How do read more »

Lesson 3: What is Social Media? Revisiting the findings of my last two posts: Social = People + Conversation Media = Tools that deliver information So quite simply, Social Media is about the exchange of information between people through conversation. We already do this in read more »

In the last post, I examined the various meanings of the word ‘social’. Now I’ll be casting a suspicious eye over its semantic neighbour and occasional business-partner, ‘media’. LESSON 2: What does ‘Media’ mean? In general, “media” refers to various means of communication. read more »

The phrase “Social Media” comprises of two words: ‘Social’ and ‘Media’. Apologies if that threw you. In today’s post I am going to focus on the word ‘social’. In my next post I’ll be examining what we mean by ‘media’. LESSON 1: What does read more »

My name is Jonny Rose, I am 23 and this is the first day of my internship at Aaron + Gould. This is me not knowing anything about Social Media... Social Media is a rapidly-growing industry and like most rapidly-growing industries it can seem daunting to read more »

Recently Robert Pickstone from BusinessLink South West compiled a list of Social Media service providers across Devon, Cornwall and Somerset. We’re thrilled to be on this list, along side other fantastic companies, most of whom we’ve worked with. You can see on Robert’s list read more »

Earlier this year, we ran the Like Minds Conference which amongst other things brought £100,000 into the Exeter economy. This is something that I am personally very pleased about, and whilst it was great to have the Guardian write about Like Minds (twice), read more »