A Beginner’s Guide To Social Media (by a beginner)

My name is Jonny Rose, I am 23 and this is the first day of my internship at Aaron + Gould.

This is me not knowing anything about Social Media...

Social Media is a rapidly-growing industry and like most rapidly-growing industries it can seem daunting to those not in the know or on the inside.

I am not in the know – I write as a complete layman on the subject.  This is a good thing because I intend to research and explain this social media phenomena in a manner that is simple and digestible - as much for my benefit as for your own.

In an industry that is mired in jargon and buzzwords, it almost seems as if Social Media experts are trying to confuse us.  I won’t be writing using Social Media jargon, because I don’t know any Social Media jargon.

The questions I am going to explore over the next two months are:

What is Social Media? Why do I need it? Why do you need it? What benefits does it bring? What is its effect on local businesses? What do people think about Social Media?

These may seem like obtuse questions for those of you who “do” social media, but for those of us who are not so savvy, I hope my Social Media journey will be an enjoyable, enlightening and educational experience.