Very good point that the change from one economy to another gives room for new market domination, as in your citied examples.

FYI I post my at my personal blog, scottgould.me – and I'm reading your blog right now!

With the current shift from service to experience economy there is a huge gap for the current number two's to over take the number one's. We already say how the better service companies (see Zappo's and Mint) flourishing. Companies that focus on their experience engineering will increase increase their market share and will be able to satisfy their “experience” consumer better than the ones still stuck in the product/service economy. I like what you have posted so far. I write about the practical application of experience creation at my blog http://www.theexperienceengineer.com.

Hope to see more of your posts again!