V Team Volunteering Campaign
The V Team asked us to carry out a small campaign, creating banners to promote volunteering at their various events.
Getting young people to volunteer means you have to get them to want to volunteer, and this means breaking the mindset they have about what volunteering is.
Our response: ‘Volunteering Is Something Else.’
This double-meaning slogan became the literal poster child for this campaign. Slapping this on banners and other media with photos arranged in an urban fashion was easy once we had the catch phrase hook. We also threw in a few little visual tricks to catch their attention – who doesn’t look for themselves when they know they might be in a photo?
The result: at every event, young people are gazing over the photos and images, all the while wanting to do the things they see others doing on the poster. And when they leave they know that volunteering is indeed something else.