Last week Altimeter published a framework for Social CRM, providing 18 uses for what they call ‘the new rules of relationship management.’
One of the authors of this report, Jeremiah Owyang, writes in his blog post on the report that there are three main problems for companies:
1. “For companies, real time is not fast enough. Companies [...]
Over 12 weeks at the end of 2009, Red Rocket, an Exeter based design and marketing agency, asked us to work with them on creating and managing Social Media for a campaign they were running for their client Somerset Road Saftey Partnership.
‘Max Control‘ is a year long campaign to encourage young drivers to drive safer [...]
These are just two behind the scenes shots of us, on the left with Jeff Pulver at #140conf in London at the O2, and on the right, with Daren Forsyth and Maz Nadjm from Sky at Like Minds.
They are just two reminders that business – and the new ideas of Social Business, in particular – [...]
Al Ries, writing at the excellent blog Brand Strategy Insider last week, pointed to the financial differences between first and second place brands, i.e. the originals, and their mimics. He wrote:
You see the same relationships on Interbrand’s list of the 100 most-valuable global brands. No.1 brands are worth far more than No.2 brands.
• Coca-Cola is [...]
Anyone seeing the summer blockbusters at the movie theatres in the UK this year will have most likely seen BMW’s new advert. Whilst it’s not yet available on YouTube for you to watch (the video above echos the sentiments), it follows the same plot as most BMW adverts — selling their car as the emotional [...]
We are 1 today. And in the spirit of giving, we’re giving the first three commenters below 45 minutes of experience consultation.
To all our clients, friends, supporters, cheerleaders and critics, thank you. You help us become better.
In this case study, we show how we used Social Media to market an event and increase their registrations by 100%, with 33% from Social Media, and increase the turnover by over 200%.
There are various methods available for determining and categorising experiences. We can talk about the senses, consider whether our customer is active or passive in the experience, or if it is transactional or situational.
But if we are not careful we overlook the fact that experience is more readily defined in terms of old and new [...]
Brand spanking new service Twitterface is a creation to harness the sea of content on Twitter and bubble up the best for your audience.
We’ve made our own Twitterface, all about, of course, experience marketing. In experience marketing it’s all about the stage. Getting your cast members, your crew, your lines, your lighting and effects all [...]
For a kick, read Scott's blog. It's far more active than ours, and has a lot of resources to help you begin using Social Media to extend and enable your own offline events and experiences.
@thebrandbuilder - Interesting following your coverage of random airport artifacts...@DangerousMkting - Not next week but week after@thebrandbuilder - lol@Projectbook I'm following James so go ahad!This is from one of the top bloggers: RT @robin_dickinson: 5 ways to increase quantity & quality of comments on ur blog http://bit.ly/9SNwgk