Grant Griffiths writing at Blog For Profit yesterday wrote about small businesses who tend to overlook Social Media. It’s well worth a ready, so check it out here. This reminds me again that small and big businesses face different problems when it comes read more »

Last week Altimeter published a framework for Social CRM, providing 18 uses for what they call ‘the new rules of relationship management.’ One of the authors of this report, Jeremiah Owyang, writes in his blog post on the report that there are three read more »

Over 12 weeks at the end of 2009, Red Rocket, an Exeter based design and marketing agency, asked us to work with them on creating and managing Social Media for a campaign they were running for their client Somerset Road Saftey Partnership. ‘Max read more »

These are just two behind the scenes shots of us, on the left with Jeff Pulver at #140conf in London at the O2, and on the right, with Daren Forsyth and Maz Nadjm from Sky at Like Minds. They are just two reminders read more »

In October 09, we ran the first Like Minds conference in Exeter. 200 attendees were joined by over 500 online viewers, and thousands of online participants, as international speakers and panelists addressed the subject of ‘Measuring Social Media.’ Of course, the whole conference read more »

Al Ries, writing at the excellent blog Brand Strategy Insider last week, pointed to the financial differences between first and second place brands, i.e. the originals, and their mimics. He wrote: You see the same relationships on Interbrand’s list of the 100 most-valuable read more »

Anyone seeing the summer blockbusters at the movie theatres in the UK this year will have most likely seen BMW‘s new advert. Whilst it’s not yet available on YouTube for you to watch (the video above echos the sentiments), it follows the read more »

We are 1 today. And in the spirit of giving, we’re giving the first three commenters below 45 minutes of experience consultation. To all our clients, friends, supporters, cheerleaders and critics, thank you. You help us become better. read more »

In this case study, we show how we used Social Media to market an event and increase their registrations by 100%, with 33% from Social Media, and increase the turnover by over 200%.read more »

There are various methods available for determining and categorising experiences. We can talk about the senses, consider whether our customer is active or passive in the experience, or if it is transactional or situational. But if we are not careful we overlook the read more »