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Blueprint: an operational playbook for successful Social Media
A set of frameworks and guidelines that provide your team with the literal ‘blueprint’ for carrying out Social Media engagement. This playbook provides a firm foundation for you to build your social strategy on.
Social Media should be strategic and it should be operational. Unfortunately, most guidelines that are freely available only provide a set of directions for the outward engagement, leaving your staff only half prepared.
Blueprint centres on a set of models and guidelines that provide your staff with a simple, effective and workable system to handle all outbound and inbound communication. This ensures that they never have to think on the spur of the moment on behalf of your organisation.
Core Components
- Our proprietary Key strategic models for Social Media
- Protocols for engagement, that go from the 6 classifications of engagement, through to the correct response and reporting procedure for each
- Guidelines for staff members that memorable and effective in handling engagement
- Sample procedure workflows for monitoring, initiating, responding, following up and reporting
Delivery
Delivery of A+G Social Media Blueprint is white labeled, which means for agencies it can be provided as part of your service to clients. Blueprint can furthermore be customised from its white label frameworks and tailored to the client, providing the greatest value.