Anyone seeing the summer blockbusters at the movie theatres in the UK this year will have most likely seen BMW‘s new advert. Whilst it’s not yet available on YouTube for you to watch (the video above echos the sentiments), it follows the read more »

Just before Christmas, a bottle of Croft Sherry ruined my mother-in-laws cupboard, yet since that mishap, she is now telling everybody about the quality of Croft Sherry and giving them free word of mouth. Why? Do we realise that bad experiences can be the best experiences?read more »