There are various methods available for determining and categorising experiences. We can talk about the senses, consider whether our customer is active or passive in the experience, or if it is transactional or situational. But if we are not careful we overlook the read more »

We work hard to be innovators. But we are only able to do this because we are standing on the shoulders of giants. Two giants in particular are Joe Pine and James Gilmore, authors of the seminal experience book: The Experience Economy. It read more »

In discussing the experience economy the point is always raised that the word experience has multiple meanings and applications. In a business setting, experience is the feeling the customer has during their interaction with the business. It can be paid for, can make read more »